Core Services

When it comes to making sound investments in marketing communications, putting all of your eggs in one basket rarely works. Customers' buying patterns, hot buttons and key influencing factors are usually too complex to entrust to a single strategy or tactic. The key is to put together an integrated plan that reasonably addresses your customers' or prospects' unique buying motivations and habits.

Solinger Communications offers marketing and public relations assistance in five key areas: publicity, direct response marketing, marketing communication and collateral, web site content development, and marketing consulting. By working with you in a collaborative manner, we can help you come away with a customized plan and a marketing/PR mix that is specifically designed for your organization's unique needs.

Publicity

With extensive experience in PR writing and media relations, Solinger Communications writes and distributes press releases, press kits and related materials to local and national media outlets that include newspapers, business publications, professional journals, and TV and radio stations. We also write and distribute search engine optimized (SEO) press releases for Internet search engines and news sites.

Solinger Communications uses its knowledge of media processes and protocol in distributing and placing press releases to help clients their visibility and drive sales. We can help you with:

Press releases
Press release distribution
Press release placement monitoring
Press kits
Media list research
Ghost-written articles
Article pitches
Publicity campaigns/programs
Biographical summaries

Solinger Communications also assists clients with researching and compiling media lists and editorial calendars to help them achieve their publicity objectives. To learn about our branded press release service that combines personalized attention with efficient electronic distribution, see PR To Go.

Direct response marketing

Businesses and other organizations of all kinds are continuing to allocate budget dollars to direct response programs because they work. By carefully targeting these programs, and then testing and measuring their effectiveness, marketers can refine them over time to improve ROI. Highly experienced in direct marketing, Solinger Communications uses its insights and experiences to create compelling offers and high-impact creative that get results. Let us help you with:

Lead generation letters
Sales letters
Self-mailers
Direct mail packages
Postcards
E-mail
Direct response ads
Dimensional mailings
Catalogs

Marketing communication and collateral

Customers today want to buy but don't want to be sold. And because their time is precious, they are interested in information about products and services that spell out key benefits succinctly without a lot of hype. Marketing collateral pieces such as white papers, case studies and brochures address this need nicely. They can also fill in critical gaps in sales cycles to reinforce the efforts of sales and business development staffs.

Well versed in all phases of marketing collateral creation—including initial concept, design, copywriting and printing, Solinger Communications can help you come away with an intelligently crafted marketing piece that truly resonates with your audience. Let us assist you with:

White papers
Case studies
Brochures
Newsletters
Data sheets
Inserts
Point-of-sale materials
Print ads
Posters

Web site content development

Solinger Communications understands that writing for the web is different that writing for print media. We know how to write web site copy that is properly focused and structured to engage users and keep their attention. In working with clients on new sites, we first help them develop a logical, user friendly navigation approach before moving on to create content in a process-oriented, collaborative way to ensure complete satisfaction with the end result.

We also know how to apply SEO techniques to improve a site's organic search engine rankings. These techniques include identifying key words that prospects care about the most when searching for products or services that meet their needs. Contact us if you need assistance with:

Web site content development
Web site content revamp
Landing pages
Microsites
Search engine optimization (SEO) copywriting

Marketing consulting

Solinger Communications offers advice and insights in the course of working on any client project. Related to this, we continually study trends and new developments in marketing to better understand what's working and what's not.

To assist clients who need insights and advice in more specific, concentrated ways, we offer marketing consulting services in the following areas: