Core Services

When it comes to making sound investments in marketing communications, putting all of your eggs in one basket rarely works. Customers' buying patterns, hot buttons and key influencing factors are usually too complex to entrust to a single strategy or tactic. The key is to put together an integrated plan that reasonably addresses your customers' or prospects' unique buying motivations and habits.

Solinger Communications offers marketing and public relations assistance in five key areas: publicity, direct response marketing, marketing collateral, web site content development, and marketing consulting. By working with you in a collaborative manner, we can help you come away with a customized plan and a marketing/PR mix that is specifically designed for your organization's unique needs.

Publicity

With extensive experience in PR writing and media relations, Solinger Communications writes and distributes press releases, press kits and related materials to local and national media outlets that include newspapers, business publications, professional journals, and TV and radio stations. We also write and distribute search engine optimized (SEO) press releases for Internet search engines and news sites.

Solinger Communications uses its knowledge of media processes and protocol in distributing and placing press releases to help clients their visibility and drive sales. We can help you with:

Press releases
Press release distribution
Press release placement monitoring
Press kits
Media list research
Ghost-written articles
Article pitches
Publicity campaigns/programs
Biographical summaries

Solinger Communications also assists clients with researching and compiling media lists and editorial calendars to help them achieve their publicity objectives. To learn about our branded press release service that combines personalized attention with efficient electronic distribution, see PR To Go.

Direct response marketing

Businesses and other organizations of all kinds are continuing to allocate budget dollars to direct response programs because they work. By carefully targeting these programs, and then testing and measuring their effectiveness, marketers can refine them over time to improve ROI. Highly experienced in direct marketing, Solinger Communications uses its insights and experiences to create compelling offers and high-impact creative that get results. Let us help you with:

Lead generation letters
Sales letters
Self-mailers
Direct mail packages
Postcards
E-mail
Direct response ads
Dimensional mailings
Catalogs

Marketing collateral

When it comes to creating high-impact, strategically on-target marketing collateral materials, Solinger Communications is an experienced hand. We have the know-how to assist you in creating everything from brochures and newsletters to inserts and case studies.

One of our specialties in the area of marketing collateral is white papers, which have long been used by technology companies and are increasingly being used in other industries as well, including manufacturing, professional services, medical, travel and automotive. White papers, essentially a combination of a brochure and an article, are especially helpful with long sales cycles for complex products or services. They are valued and appreciated by decision makers who want to buy and not be sold and who are interested in other aspects about a specific solution, such as industry trends and historical developments, in addition to features and benefits.

Well versed in all phases of marketing collateral creation—including concept development, design, copywriting and production, Solinger Communications can help you come away with an intelligently crafted marketing piece that truly resonates with your audience. Let us assist you with:

White papers
Case studies
Brochures
Newsletters
Data sheets
Inserts
Point-of-sale materials
Print ads
Posters

Web site content development

Solinger Communications understands that writing for the web is different that writing for print media. We know how to write web site copy that is properly focused and structured to engage users and keep their attention. In working with clients on new sites, we first help them develop a logical, user friendly navigation approach before moving on to create content in a process-oriented, collaborative way to ensure complete satisfaction with the end result.

We also know how to apply SEO techniques to improve a site's organic search engine rankings. These techniques include identifying key words that prospects care about the most when searching for products or services that meet their needs. Contact us if you need assistance with:

Web site content development
Web site content revamp
Landing pages
Microsites
Search engine optimization (SEO) copywriting

Marketing consulting, training and critiquing

Solinger Communications offers advice and insights in the course of working on any client project. Related to this, we continually study trends and new developments in marketing to better understand what's working and what's not.

To assist clients who need insights and advice in more specific, concentrated ways, we offer marketing consulting services in the following areas:

Strategy and planning
Publicity/marketing plans
Identity development
Branding
Positioning and message development
Creative/campaign concepts
Lead generation
Naming and taglines
Product launches
General brainstorming

In addition to the consulting services noted above, Solinger Communications provides training and critiquing services. Our training services are designed to assist clients who would rather be shown how to do a particular marketing task as opposed to paying an outside specialist to do it. Training is fully tailored to clients' needs and currently includes direct response marketing and press release writing and distribution.