SC News
FOR IMMEDIATE RELEASE
CONTACT:
Tim Solinger
Owner/Consultant
Solinger Communications, LLC
2825 Simonis Street
Stevens Point, WI 54481
(715) 344-3277
info@timsolinger.com
www.solingercommunications.com
Solinger Communications to offer online video, podcast services
Stevens Point, WI -- (January 9, 2009) -- Solinger Communications, LLC, a Stevens Point-based branding, marketing and publicity consultancy, has expanded its services to include online videos and podcasts.
The firm will offer concept development, scriptwriting and project management services for producing online videos and podcasts.
According to Tim Solinger, owner and operator of Solinger Communications, online videos offer businesses many advantages as a marketing tool. "Creating a video for a web site or blog is a fast, effective, relatively low-cost way to market or demonstrate a product to a worldwide audience. People like receiving information in a quick, easy and entertaining way, and online videos provide this kind of an experience," he says.
Solinger notes that online video use continues to grow dramatically, citing a study by the Online Publishers Association, conducted in partnership with Frank N. Magid Associates, showing that 69 percent of online users have watched a video online and 24 percent do so at least once a week.
Similarly, Solinger adds that podcasts, essentially online audio files, are enjoying tremendous popularity because they provide people with a very convenient way to learn about products, services and other subjects.
"Podcasts can be listened to at a computer, or they can be taken along and listened to at a gym or in a car or plane by using a portable media player, such as an iPod or an MP3 player," Solinger says. He adds that 6.6% of U.S. online adults, or 9.2 million, downloaded a podcast in the course of a single month in a study by Nielsen/Net Ratings.
In serving both business-to-business and business-to-consumer clients, Solinger Communications creates high-impact marketing communications to help them drive sales, gain publicity, retain customers, build brands and meet other objectives.