Information you can use to enhance your branding, marketing and PR efforts
Here are several articles that cover helpful strategies and tactics that Solinger Communications has gleaned from numerous marketing communication programs and projects. Short, practical and to the point, this is information you can put to work right away!
Marketing Communications Checkup — Use this 15-point checklist to help make sure your marketing communications program is in good health.
10 Ways to Improve Your Business-to-Business Direct Response Copy — To increase the odds of getting your direct marketing materials in front of prospects, one area you'll want to look carefully at is the quality of your copy. Here are 10 ways to ensure that your b-to-b copy is ready to deliver the results that you want.
10 Ways to Jumpstart Your Business-to-Business Direct Marketing — If your b-to-b direct marketing efforts have been misfiring lately, here are 10 points to consider in returning or moving your program to a high-performance level.
Use Case Studies and White Papers to Help Energize Your Marketing and Boost Sales — If you want to generate more leads or accelerate sales cycles, take a look at this discussion of two excellent business building tools: case studies and white papers.